A recent Forbes article highlights how ongoing and proposed tariffs are creating challenges for small wine producers, even those focused on domestic sales – including Marietta Cellars and Old Vine Ranch. Contributor John Kell spoke with Scot Bilbro, second-generation winemaker and owner of Marietta Cellars and Old Vine Ranch to understand how they are handling things. Throughout the story, Kell reveals how some wineries are facing cost pressures from imported packaging materials, the broader industry is feeling the ripple effects through distribution, pricing, and supply chain instability.
Bilbro is quoted several times throughout the story, sharing that his focus is firmly on the U.S. market, where he sees the greatest opportunity for stability and long-term growth. He emphasizes the importance of strong domestic partnerships—especially with VINTUS, who supports the winery with distribution and brand-building.
Additionally, the feature also notes that despite market uncertainty, Bilbro launched Old Vine Ranch in 2024 with the goal of championing Sonoma’s heritage and vineyard expression. It highlights that this label is an entirely new line extension, separate from Marietta Cellars, with four wines. “We’ve been reframing the conversation to focus on the positive, focus on growth, and focus on opportunity,” says Bilbro.
Read the feature HERE